Green IslandTwo years of Back to Starbucks: coffeehouse experiences and the next phase
Coffeehouses and service
The letter mentions bringing back handwritten cup messages, condiment bars, ceramic mugs and refills, and improving service through staffing, scheduling and Smart Queue.
The brand and the next phase
The company has reduced discount-driven promotions and invested in menu innovation, collaborations and membership experiences. Future priorities include customer service, partner career development, community coffeehouses, brand relevance, international growth and long-term value. These statements reflect the company’s own account of its progress.