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Starbucks Stories Japan · 2026年08月28日

Find the Coffee That’s Right for You: From Roast and Origin to the Flavor Map

Coffee experts in Japan help customers choose coffee based on roast level and origin. They also encourage customers to describe flavors in their own words, turning conversations at the counter into a starting point for exploration.

Start with Roast and Origin

Light roasts tend to be delicate, medium roasts balance acidity and body, and dark roasts are rich and pair well with milk. The article further compares the flavors of coffees from Latin America, Africa, and Asia Pacific, helping customers venture beyond familiar tastes.

Turn Choosing into a Conversation

Customers can tell the barista directly that they want less acidity, more milk, or a pairing with a particular food item. The coffee map and flavor wheel are tools that help customers express their preferences. Stores equipped with Clover Vertica can also offer five freshly brewed coffee options, including decaf.

找到自己的那杯咖啡:从烘焙、产地到风味地图 · 官网配图 1找到自己的那杯咖啡:从烘焙、产地到风味地图 · 官网配图 2找到自己的那杯咖啡:从烘焙、产地到风味地图 · 官网配图 3找到自己的那杯咖啡:从烘焙、产地到风味地图 · 官网配图 4找到自己的那杯咖啡:从烘焙、产地到风味地图 · 官网配图 5找到自己的那杯咖啡:从烘焙、产地到风味地图 · 官网配图 6找到自己的那杯咖啡:从烘焙、产地到风味地图 · 官网配图 7找到自己的那杯咖啡:从烘焙、产地到风味地图 · 官网配图 8找到自己的那杯咖啡:从烘焙、产地到风味地图 · 官网配图 9
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