Ginza 30th Anniversary Starbucks Card: Connecting 12 Stores with Stickers
One Card Connects a Journey Through the City
The card design takes cues from store locations and coordinates, gradually becoming a personalized version as customers add a gold sticker from each store. The idea was proposed by Ginza store managers and partners, then developed with headquarters, encouraging customers to discover different types of Starbucks stores within the same neighborhood.
How to Participate
Physical cards are available starting at 2,000 yen and can be obtained only at designated stores; on August 2 and 3, each person is limited to a total of one card per day across the 12 Ginza stores. The card can be registered for use in the official app, while sticker customization remains on the physical card.