Green Island

Made in Starbucks UK: Creators in the Coffeehouse

Starbucks UK and Anomaly launched Made in Starbucks, documenting musicians, illustrators, writers, producers, and poets working and connecting in coffeehouses. Daniel Broadley and Harriet Bols filmed real creators, customers, and Starbucks partners through Kode Media, using an observational style. The campaign also ran across video, out-of-home advertising, social media, and in-store materials. The research focuses on how casting, on-site observation, and store settings work together to shape the brand expression.