Green Island

Starbucks and Fashion Culture: Interview with the EMEA Head of Brand

LBB interviewed Esther van Onselen, Starbucks EMEA Head of Brand and Customer Experience, about the UK collaboration with The Devil Wears Prada musical and Milan’s House of Coffee. She explained how the brand selects cultural partnerships connected to coffee, creativity, and community. The article links the Starbucks cups that have long appeared in films and street-style photography with the London store pop-up and creative projects in Milan. This is a strategy interview that can be read alongside the March event coverage of The Coffee Edit.