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Starbucks 日本 · JAPAN WONDER PROJECT · February 15, 2019

SAKURA: Welcoming Cherry Blossom Season Before the Blossoms Actually Bloom

The 2019 SAKURA collection drew its design inspiration from cherry blossoms in the clear, luminous light of early morning. The original post explains the thinking behind launching the collection in mid-February: so that when the blossoms actually bloom, everyone can appreciate the real cherry blossoms before their eyes. Reference angle: Explain the launch cadence through a clear view of seasonality, and keep the collection fresh with design variations from year to year. Popular post from the archives · 2,055 likes (verified September 8, 2026).

SAKURA:在真实花期之前迎接樱花季
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