Starbucks 日本 · JAPAN WONDER PROJECT · February 15, 2019SAKURA: Welcoming Cherry Blossom Season Before the Blossoms Actually Bloom
The 2019 SAKURA collection drew its design inspiration from cherry blossoms in the clear, luminous light of early morning. The original post explains the thinking behind launching the collection in mid-February: so that when the blossoms actually bloom, everyone can appreciate the real cherry blossoms before their eyes.
Reference angle: Explain the launch cadence through a clear view of seasonality, and keep the collection fresh with design variations from year to year.
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