Green IslandStarbucks Says U.S. and Canada Autumn Menu Delivered Its Best Launch-Day Performance Ever
Autumn Launch Product Performance
The company highlighted the strong performance of the new Iced Pumpkin Cream Shaken Espresso. The Hedgehog Cake Pop also set a launch-day sales record for an autumn cake pop. These results were disclosed by the company for the U.S. and Canadian markets.
Campaign and Global Rollout
Martha Stewart and Belmont Cameli appear in the autumn campaign, which centers on the seasonal ritual of the Pumpkin Spice Latte. The official website separately states that autumn beverages will roll out across more than 85 markets; this scope differs from the launch-day sales figures for the United States and Canada.
