Starbucks 日本 · JAPAN WONDER PROJECT · January 16, 2020Warabi Mochi Add-On: Bringing a Touch of “Good Fortune” to a Familiar Frappuccino
The original post introduced a customization that added warabi mochi to a regular Frappuccino, extending the theme of “good fortune” through a new texture. At the time, the post listed the add-on price as 100 yen; this is retained as a record of the historical promotion.
Reference angle: Use a small customization to extend opportunities to engage with a seasonal theme, so the content does not end with the launch of a new product.
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