Green Island

“The Devil Wears Prada 2” Collaboration Interview: Starbucks’ Coffee Run

LBB’s feature on the film collaboration interviewed Erin Silvoy, Starbucks Senior Vice President of Global Marketing. This entry covers only the Starbucks portion: the brand first released a social short featuring Adrian Grenier, then created drinks inspired by four characters, and later invited real interns and celebrity assistants to interact with audiences in custom Coffee Run jackets during the New York premiere. The article emphasizes that these activations stemmed from the coffee storyline already present in the first film. The New York event is filed in the overseas archive; the original article’s reference to a global collaboration does not confirm that every activation took place in China.