Green Island

Starbucks × “A Tapestry of a Legendary Land”: Dance Drama, Frappuccino Rice Dumplings, and Landscape-Inspired Stores

Starbucks’ Dragon Boat Festival collaboration with the dance drama “A Tapestry of a Legendary Land” was teased by Store Manager Bear imitating the “Green Waist” pose. It then combined movements from the dance drama and blue-green hues with footage of coffee preparation. The Frappuccino rice dumpling gift box and drinkware continued the landscape motif. The Hangzhou Hefang Street Intangible Cultural Heritage Concept Store and the stores at Broken Bridge and Solitary Hill participated in the offline presentation, which included Bai tie-dye, landscape installations, mountain-shaped stamps, and transparent cards. Zanyi’s campaign review also showcases the short film, packaging, and in-store materials, making it useful for comparing how the collaboration’s visual identity was applied across different settings.