Green Island

The Coffee Edit in London: Musical and Fashion Pop-Up

Starbucks UK became the official coffee partner of The Devil Wears Prada musical and planned The Coffee Edit at its Soho Place store in London. The March 13 pop-up partnered with pre-owned luxury platform THE CIRKEL and featured a display of designer pieces, a TikTok livestream, a store makeover, and a prize draw. Located next to the theater, the activation extended the coffee elements already present in the stage production into an in-store experience visitors could attend. The event has already taken place; this entry is retained as project reference material.