Green IslandJIMOTO PROGRAM: Launching Local Co-creation in Aomori, Gunma, and Okinawa
Three Regions, Three Starting Points
Aomori connects people through its apple industry; Gunma focuses on reusing discarded materials through the Minakami Town forest project; and Okinawa protects local nature and culture through a spirit of mutual support and art. Local stores, municipalities, and partners all participate.
Letting Products Tell Local Stories
In addition to community activities, the project also offers products that reflect local characteristics, allowing customers to learn about local resources through a beverage or an item and fostering interest in and an ongoing connection with the region.
