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Starbucks Stories Japan · 2026年08月07日

JIMOTO Action Month: Stores Nationwide Tell Their Own Local Stories

Japan is holding JIMOTO Action Month from August 2 to September 1, expressing gratitude for the 30th anniversary through more than 2,000 activities planned by stores.

Putting Local Knowledge on Display

Stores create their own JIMOTO MAP, introducing local scenery, culture, and places to visit in everyday life on community boards and chalkboards, turning familiar daily surroundings into topics of customer conversation once again.

Making Coffeehouses Gathering Places

Another group of initiatives continued practices such as sign-language coffee events, Mom Coffee events, and dementia cafés organized in collaboration with government agencies. During the summer, these efforts were also combined with the Hummingbird project, with partners sharing their skills and interests with children.

JIMOTO Action Month:全国门店各自讲述地元故事 · 官网配图 1JIMOTO Action Month:全国门店各自讲述地元故事 · 官网配图 2JIMOTO Action Month:全国门店各自讲述地元故事 · 官网配图 3JIMOTO Action Month:全国门店各自讲述地元故事 · 官网配图 4JIMOTO Action Month:全国门店各自讲述地元故事 · 官网配图 5
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