JIMOTO Action Month: Stores Nationwide Tell Their Own Local Stories
Putting Local Knowledge on Display
Stores create their own JIMOTO MAP, introducing local scenery, culture, and places to visit in everyday life on community boards and chalkboards, turning familiar daily surroundings into topics of customer conversation once again.
Making Coffeehouses Gathering Places
Another group of initiatives continued practices such as sign-language coffee events, Mom Coffee events, and dementia cafés organized in collaboration with government agencies. During the summer, these efforts were also combined with the Hummingbird project, with partners sharing their skills and interests with children.