Green Island

Count the Lattes in the Sky: An Interactive RTD New-Product Campaign

Starbucks Korea’s RTD campaign used an image of sugar-free lattes floating in the sky to invite people to guess how many there were. The campaign ran from August 14 to 21, 2026, with the result announced on August 27 and RTD redemption vouchers offered as prizes; it is now preserved as a concluded interactive campaign case.