12 Reserve-tier members from the U.S. and Canada win a Tokyo coffee experience trip
Member benefits connect with coffee experiences
The six-day itinerary combines member rewards with an exploration of coffee culture, centered on the Tokyo Roastery and distinctive Starbucks stores across the city. Here, Reserve refers to a membership tier.
From the Roastery into the city
The itinerary includes coffee preparation and tasting, market visits, a sushi experience, and visits to historic neighborhoods and modern landmarks. The article documents the announced experience for the inaugural winners and does not mean that all members automatically receive travel benefits.