Green Island

EMEA Ready-to-Drink Coffee: WHATEVER YOUR THING, we’re in

Starbucks Chilled Coffee and AMV BBDO launched WHATEVER YOUR THING, we’re in across Europe, the Middle East and Africa. The hero film follows longboarder Jikal Hassan as she travels through the city with her luggage, using an observational style to capture personal interests and the rhythms of everyday life, with the drink appearing as an on-the-go companion. Edelman, Carat and BD also participated, with executions spanning social media, out-of-home, point of sale and video. The project is an off-premise ready-to-drink coffee brand campaign for the EMEA region.