Green IslandStarbucks Tests Sparkling Refreshers and Spritz Beverages at About 100 U.S. Stores
A Small-Scale Test of Afternoon Demand
The test focuses on customer demand, in-store preparation and execution, and opportunities for growth during the afternoon. The official website explicitly states that this is a market test, not a nationwide U.S. launch.
New Combinations of Sparkle and Fruit Flavor
The test menu includes Sparkling Energy Refreshers and Spritz beverages that combine real fruit with coffee, tea, or lemonade. The team hopes to observe how customers choose among different ways to enjoy an energizing and refreshing drink.
