Green Island

Starbucks × Jay Chou: The Flavor Detective and the Coffee Mystery

Tian Yu Kong drew on the detective character from Jay Chou’s “Gold Rush Town” to create a coffee mystery. The original production team participated, using a detective storyline to introduce sugar-free flavor options. Campaign materials included lyric cups, transparent vinyl-style cards, CD players, and NFC interactions. A total of 120 themed stores nationwide participated. Featured stores in Hangzhou and Nanjing presented six flavor puzzles alongside lyric installations, piano-key staircases, and photo opportunities. The article also showcases the short film and in-store production, with Jennifer credited as the director.