Green Island

Izumo’s “Good Fortune”: From a Local Treat to a Regional Mug

JWP visited the pufferfish-shaped “Ofukuyaki” near Izumo Taisha, explained its auspicious meaning, and then connected it with the Izumo Taisha store and the stackable white IZUMO mug. The mug’s design draws on the themes of “縁” (bonds) and local agate imagery. Reference angle: Connect nearby businesses, local imagery, and in-store merchandise into a single route of discovery. Popular post from the archive · 2,304 likes (verified September 8, 2026).