Green Island

Starbucks Chocolate Season: product visuals for a treasure-filled New Year

ZANYI looks back at the creative execution of Starbucks’ 2026 New Year Chocolate Season. The visuals for the ruby chocolate flavor use the perspective of a product development partner and gem-like light and shadow, while the truffle chocolate flavor is presented through the preparation process of a Coffee Master. Both beverages share the theme “A Treasure-Filled New Year,” while distinct visuals and character arrangements differentiate their flavors. The original content lists the project month as January, and the article was published in March.