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Starbucks · 全球新闻中心 · 2026-08-24

Martha Stewart and Belmont Cameli join the Pumpkin Spice Latte comeback campaign

Ahead of the autumn menu's return on August 25, Starbucks launched a PSL campaign featuring Martha Stewart, Belmont Cameli, and real-life fans.

A shared anticipation of autumn

The campaign lightheartedly portrays people's love for the Pumpkin Spice Latte and their autumn rituals, inviting customers to unapologetically enjoy this familiar seasonal choice.

Celebrities and customers tell the story together

The campaign combines celebrity appearances with customers' personal preferences and social conversations. The original article embeds two official videos, which can be viewed on the source page.

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