Green IslandDiscovery Series arrives in Japan: Designing travel keepsakes with local partners
Regional insights come from local partners
The development team visited each region and spoke with 10 to 15 partners, transforming the scenery, industries, and details of everyday life they observed into patterns. The designs retain small Easter eggs, such as hidden paper cups to find, combining familiarity with a sense of discovery.
Expanded travel souvenir collection
The mugs cover 19 regions plus JAPAN; the stainless steel bottles, pin sets, and reusable bags cover 6 regions plus JAPAN, while the notebook comes in a JAPAN version. The new products add lightweight, portable options that carry travel memories into everyday life.
