Starbucks 日本 · JAPAN WONDER PROJECT · January 6, 2019A Window View of Mount Fuji and the First Dream of the New Year
The original post begins with the auspicious hatsuyume tradition of “first Mount Fuji, second a hawk, third an eggplant,” then introduces the view of Mount Fuji from the store on the outbound side of the Fujikawa Service Area and invites readers to enjoy the local scenery with a hot coffee.
Reference angle: Connect a cultural topic to a tangible in-store experience.
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