Green Island

Mexico’s Juntémonos Más: A Brand Film About Everyday Togetherness

Starbucks Mexico and Ogilvy Mexico launched Juntémonos Más, centered on everyday meetings, conversations, and spending time together. The launch event invited guests from the fields of branding, marketing, and sociology to discuss human connection and included the first screening of the brand film. The original article states that this communications initiative will continue over the coming years and gradually expand across different Latin American markets; store spaces and interactions between partners and customers are also part of its execution. Mexico is currently the only confirmed launch market, so this does not establish that the initiative has already launched in every Latin American market.