Green Island

Japan’s ready-to-drink account introduces a BOSS and Starbucks cross-brand coffee points prize draw

Starbucks Japan's ready-to-drink product account shared a Halloween coffee moment and introduced the BOSS and Starbucks “Coffee Collection Campaign.” Each bottle of an eligible product earns one point. Participants can collect points and choose a prize category to enter a draw, with prizes including a 700-yen Starbucks eGift and original merchandise. Products are sold at supermarkets, convenience stores and other retail outlets in Japan. See the campaign website for the specific entry procedure.