Green Island

Starbucks Frappuccino: The Return of the Classics, Yuanyang Flavors and MOLLY

Zanyi reviews several rounds of summer campaigns for Frappuccino in 2026: classic Frappuccino beverages returned in late April; in May, carnival-style visuals showcased the Brown Sugar Yuanyang collaboration with Jay Chou and two mochi flavors; and in July, the Soft Snow Frappuccino was paired with a MOLLY collaboration. The execution included a teaser that used a head silhouette to build suspense, product shorts, themed stores and merchandise. The article covers campaigns from different months, which must not be combined or treated as having launched on the same day.