Starbucks 日本 · JAPAN WONDER PROJECT · March 15, 2019Mojikō: Turning Starbucks Logos Through the Years into Train Headmarks
The Mojikō store turned Starbucks logos through the years and the dates they changed into train headmarks and nameplates, using the same types of materials found on actual trains. The installation connects the starting point of Kyushu’s railway network with Starbucks brand history.
Reference angle: Tell the brand’s history through an established local visual language, making it feel more integrated into the space than a standalone brand timeline.
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