Green Island

Middle East Dallah’s Treasure Blend: traditional coffee ware meets a digital experience

On September 9, 2026, LBB archived a case study of Dallah’s Treasure Blend, launched by Starbucks and Alshaya in the Middle East. The event itself took place on April 22, 2024, at Dubai’s Museum of the Future. A traditional Dallah coffee pot controlled a digital sand table, while a digital treasure chest, live brewing, a spice market, coffee-farm VR, music, dance, and storytelling introduced Arabic coffee culture. The case study also documented product sampling, media interviews, gift boxes, and follow-up online content, and announced a US$250,000 donation to World Central Kitchen at the event. The attendee survey figures disclosed by LBB came from the case-study party and were not independently verified in this review.