Green IslandThe Development Story Behind the Return of S’mores: Turning Campfire Memories into Three Beverages
Finding the Product’s Starting Point in Shared Memories
The original idea came from scenes of roasting treats around a campfire with friends and family. Returning six years later, the team preserves the aroma of toasted marshmallows, the smoothness of chocolate, and the textured crunch of graham crackers.
Bringing the Same Flavor to Different Beverage Bases
The Frappuccino retains its layered cream-and-chocolate structure; the new cold brew uses marshmallow-flavored cold foam and graham cracker crumbs; and the iced Chai creates a third combination with spiced tea.
