Green Island

Pink Energy: Pink Beverages and Summer Imagery

Starbucks and American Haiku created Pink Energy for Pink Drink. Directors and photographers including Hugh Mulhern and Christine Yuan took part in the shoot, portraying summer gatherings and self-expression through snapshots of everyday life, fragmented memories, and photo-album-style editing. Building on customers’ love for Pink Drink, the brand developed a campaign spanning the beverage, merchandise, and social content. The original article describes a creative campaign for this existing beverage and does not announce a launch in the Chinese market.