Starbucks 日本 · JAPAN WONDER PROJECT · January 25, 2021Koshu Inden: Bringing a local leather craft to the coffee cup
Starbucks collaborated with “Inden no Yamamoto,” a workshop in Kofu, Yamanashi Prefecture, to develop a Koshu Inden cup-and-sleeve set made with white deerskin and traditional techniques. The original post announced that it would launch at eight stores in the Koshu region on January 27, 2021, followed by a series introducing the story behind the creation.
Reference angle: The product, workshop, and select stores come together to tell a regional story, offering a useful example of how local craftsmanship can be transformed into a portable keepsake.
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