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Starbucks Stories Japan · 2026年07月16日

Hummingbird 2026: Turning Stars and card spending into experiential opportunities for children

Japan’s Hummingbird social impact program has moved its 2026 campaign period to July 22 through September 1, focusing on disparities in children’s access to experiential opportunities during the summer vacation.

How members and customers can participate

Customers can participate by having a designated Hummingbird Starbucks Card issued or using one, as well as by making online donations with Rewards Stars. Donations support initiatives including Chance for Children’s experiential scholarships for children.

Stores also provide real-world experiences

In addition to donations, partners use their own interests and skills to provide activities for children in stores. The program supports out-of-school experiences such as sports, art, music, and camping, helping children explore their interests and future options.

Hummingbird 2026:把星星和卡片消费变成儿童体验机会 · 官网配图 1Hummingbird 2026:把星星和卡片消费变成儿童体验机会 · 官网配图 2Hummingbird 2026:把星星和卡片消费变成儿童体验机会 · 官网配图 3Hummingbird 2026:把星星和卡片消费变成儿童体验机会 · 官网配图 4
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