Green Island

Matsuyama Stores: From Partners' Local Pride to Tobe Ware Creations

The Matsuyama Chuo and Matsuyama Minatomachi stores display Tobe ware art inspired by coffee trees, coffee cherries, and other motifs. Development of the Chuyo-exclusive “Mitsu-Karakusa Mug” began with a proposal from local baristas who wanted customers to rediscover the appeal of their hometown. Reference angle: Let partners provide local insights, then translate those insights into merchandise, art installations, and in-store storytelling. Popular archive selection · 3,325 likes (verified September 8, 2026).