Green Island

Starbucks × Jay Chou: Summer Scenes Inspired by Qi Li Xiang and MOJITO

Tian Yu Kong reviewed its June collaboration with Jay Chou, drawing on musical memories of “Qi Li Xiang” and “MOJITO” to present the Iced Shaken Americano and Iced Shaken Tea respectively, with the campaign extending into summer materials such as cup carriers, cold cups and fans. The Shamian store in Guangzhou used nostalgic scenes associated with “Qi Li Xiang,” while the Sanlitun store in Beijing featured a MOJITO theme. The two locations used different settings and details to create in-store experiences that customers could photograph and explore.