Starbucks 日本 · JAPAN WONDER PROJECT · January 8, 2020Miyajima Wooden Rice Scoops and Uji Rabbits: Good Fortune Hidden in the Stores
The Itsukushima Omotesando store features a wall made of about 730 wooden rice scoops, echoing Miyajima’s tradition of praying for good fortune; meanwhile, the Kyoto Uji Byodoin Omotesando store has ten rabbits hidden within its artwork. The original post connected the two stores through the theme of “encountering good fortune.”
Reference angle: Turn local symbols into countable, discoverable details that add a sense of exploration to the in-store experience.
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