Green Island

SOLO at Starbucks: TRAE Collaboration-Themed Store

During the May 5 launch of TRAE SOLO on mobile, TRAE partnered with Starbucks to introduce “SOLO at Starbucks.” The themed store at Beijing Kerry Centre featured coffee-related copy tied to work scenarios such as PPT presentations, reports, and data, accompanied by beverage coupons, splash-screen ads, and creator store-visit videos. Heshi’s project retrospective also documented plans for the themed store and Coffee Talk sharing sessions to run for two months. This entry records the collaboration as it existed at the time; the coupon information should not be treated as a currently available offer.